To promote their new music program, Music Mavericks, Ovation TV partnered with DISH Network and their Perks program, which reaches 11+ million subscribers.

Digital Lion was tapped to create a sweepstakes using Music Mavericks’ A-list talent to create buzz and drive awareness for the network.

This sweepstakes push was a great opportunity for Ovation TV to showcase their programming, increase tune-in, network value and partnership opportunities.