It’s A Wonderful Lifetime

Posted on Feb 3, 2020 - by Rachel Asher

There's nothing quite like cozying up by the fire with a hot cocoa and watching holiday movies on Lifetime, and that's exactly what we invited shoppers to do in their local Optimum retail stores during the busiest (and arguably most stressful) shopping season of the year.

Lifetime partnered with Altice to bring "It's A Wonderful Lifetime" in-store events to Optimum retail locations in New York and New Jersey, and Digital Lion helped bring their vision to life.

Visitors that stopped by their local Optimum store were treated to a winter wonderland! While shopping the latest products, visitors chose to enjoy a cup of hot cocoa from our hot cocoa cart, have a holiday stocking embroidered with their name (made right in the store!), and visit the North Pole or Candyland for a holiday family photo.

To continue spreading the holiday cheer, DLM custom built life-size History "Mission To Honor" mailboxes that were positioned in Optimum retail locations throughout the holiday season for shoppers to write messages of support on custom designed postcards that were then sent to military families. 

I cannot wait until our next custom event opportunity arises! 

Sky High Fives,

Rachel