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Partner Marketing — NFL Network

Path to the Super Bowl

Promotional opportunity with big rewards

Partner Marketing

Path to the Super Bowl

Promotional opportunity with big rewards

NFL Network added Digital Lion to their team to help streamline promotional efforts to their distribution partners.  

The development of a unified promotion headquarters replaced separate promotion microsites and sell sheets, giving partners online access to all NFL Network promotional opportunities and allowing convenient online registration and reporting of affidavits.

Digital Lion further clinched the game with the development of the online NFL Network Rewards Store giving partners the flexibility to choose rewards best for their business and when it benefited them most. In addition, the development of an HTML email template saves time and money on creating and deploying emails for all promotional opportunities.

All PromoHQ activity is being tracked in NFL Network's customized TrackLab with online access to view and manage activity across all opportunities, including tracking of trip and ticket fulfillment, and provides year over year comparison and reporting dashboards.

Digital Lion is providing procurement and fulfillment of brand-based rewards and travel experiences.