Digital Lion developed a promotion within the Tennis Channel affiliate site to be a one-stop-shop for distribution partners to get everything they need to participate in two promotions over the course of the year. All site activity, including signups, reward selection, material downloads, and affidavit submissions are being tracked and measured using Digital Lion's customizable web application, TrackLab.
Digital Lion also created the tiered marketing materials, including HTML emails and one-sheets.
With Tennis Channel's exclusive access to all things tennis, they can deliver affiliates once-in-a-lifetime promotional reward opportunities like a trip to the French Open, VIP seating and a meet and greet with tennis superstars. A definite once-in-a-lifetime experience.