On Good Bones, Karen E Laine and Mina Starsiak are unstoppable when transforming property into stunning urban remodels in their hometown of Indianapolis. To help promote the mother-daughter duo, HGTV partnered with the National Cable Television Cooperative (NCTC) to offer NCTC member cable companies the opportunity for their customers to win one of four $5,000 cash prizes to update their home.
Digital Lion created a promotional asset site that allowed NCTC members to learn more about the HGTV Good Bones Sweepstakes, sign up to participate in the promotion, and download marketing materials. After the promotion ended, NCTC members were asked to come back to the site and report which materials they used to promote Good Bones, and in exchange they received points that could be redeemed in the Scripps Networks Real Rewards store.
Digital Lion also created the full suite of marketing materials, including :30 sweepstakes spot tag, web banners, social post copy and graphics for Facebook and Twitter, e-blast template, bill messaging copy, and key art images.
All activity was tracking in TrackLab.