MLB Network is the ultimate television destination for baseball fans, featuring the multiple Emmy Award-winning "MLB Tonight," live regular season and Postseason game telecasts, original programming, highlights, and insights and analysis from the best in the business. Each year they offer their distribution partners the opportunity to get in the game and earn exclusive MLB rewards in exchange for running cross-channel spots promoting MLB Network's priority programming covering Spring Training through Postseason.
Digital Lion developed a program website to be a one-stop-shop for distribution partners to get everything they need to participate. All site activity, including signups, reward selection, material downloads, and affidavit submissions are being tracked and measured using Digital Lion's customizable web application, TrackLab.
Digital Lion also created the full suite of marketing materials, including HTML emails, one-sheets, and sales pitch presentations.