Food Network's popular Cutthroat Kitchen headed to the great outdoors in a special summertime series Camp Cutthroat. To help promote the priority programming, Food Network partnered with the National Cable Television Cooperative (NCTC) to offer NCTC member cable companies the opportunity for their customers to win a trip to the Food Network and Cooking Channel New York City Wine and Food Festival.
Digital Lion created a promotional asset site that allowed NCTC members to learn more about the Camp Cutthroat Sweepstakes, sign up to participate in the promotion, and download marketing materials. After the promotion ended, NCTC members were asked to come back to the site and report which materials they used to promote Camp Cutthroat, and in exchange they received points that could be redeemed in the Scripps Networks Real Rewards store.
Digital Lion also created the full suite of marketing materials, including :30 sweepstakes spot tag, web banners, social post copy and graphics for Facebook and Twitter, e-blast template, bill messaging copy, and key art images.
All activity was tracking in TrackLab.