Digital Lion worked closely with A+E Networks to develop an annual program showcasing top priority programming to their target markets. A+E Networks wanted to offer important partners a flexible, no-commitment upfront program that allowed them to plan an entire year of A+E Networks promo spots.
In return for running the cross-channel priority spots, the target markets get a choice of trip destinations around the world (all handled in-house), personal appearances by top talent from A+E Networks, and points to redeem for consumer electronics and lifestyle merchandise.
Digital Lion built this exclusive program within the A+E Networks affiliate site, and only allows invited affiliates to view it. The program provides sell-in materials, email communications, easy access to the creative assets available for each priority, streamlined affidavit submissions, and detailed tracking in our TrackLab web application.
Digital Lion created the A+E Networks VIP Rewards Program, and we continue to manage it as it evolves. Each year has brought a new level of success to this Very Important Program for A+E Networks.